MacRumors: on the Piper Jaffray study of Siri accuracy:
Piper Jaffray also analyzed the sources for Siri’s results, finding that Google provided 60% of the answers, with Yelp and other sources filling in the remainder.
I’m not much interested in the other parts of this study. It’s based on accuracy of typing into Google vs. speaking into Siri. Of course voice recognition is less accurate! What would be better is a comparison of Google’s spoken commands and Siri.
What’s interesting about all this is the percentage MacRumors give for Siri queries which are not redirected to Google. Forty percent. With the new additions to iOS 6, how high will that percentage be? If people are searching with Siri (100% accurate or not) and more and more of those searches are handled by Siri or Apple’a partners directly, how does that affect Google’s bottom line?
Even if it doesn’t replace every single Mobile Safari search through Google, even if it’s only 25% of the total, that’s a lot of money Google misses out on. Remember when we used to hear how much Google made from iOS searches? Seems pretty quiet on that front since the 4S debuted with Siri.
Just sayin’.
