Apparently it’s “Link to Gruber Day”
Gruber on the Genius Mac ads:
This is about assuaging the doubts of would-be switchers. If you switch to Mac, we’ll help you. That’s the message.
Because you (our prospective customer) are a complete idiot like the people our Genius is helping. You know, like maybe we should call the hospital. And if you’re smart enough to do that for yourself, you probably had no idea that the laptop you bought with the Dell or Lenovo logo isn’t actually made by Apple.
It’s cool, we’ve got Geniuses for people like you.
I’m a big fan, of Apple and Gruber, but it’s really hard for me to see these ads in any sort of positive light.